Alongside our latest sovereign range, we will be sending our clients a copy of the Daily Mail Newspaper, dated the 24th July 2013; two days after the birth of Prince George. Here, we will be dissecting the main content from that very newspaper…
Front Page
‘Magical Picture Souvenir’ sits at the top of this feature of the Daily Mail. It features a full scale image of new-born Prince George with the caption ‘Baby’s first royal wave!’. The banner at the bottom of the page reads ‘Welcome to the world: The new prince gives what appears to be his first royal wave moments after appearing in his mother’s arms on the steps of the hospital’.
Page 2 and 3
‘He’s got a good pair of lungs on him, joked dad’ is the main title spread across the bottom of these two pages. It features ten different images of parents Prince William and Kate Middleton with their new-born baby, along with short descriptions of each image. The article, written by Robert Hardman, welcomes Prince George into the world and writes about the events which saw George being shown to the world for the first time. He reports about the conversations which William and Kate had with the press/public, and also discusses the various visitors who came to see the new arrival.
Page 4 and 5
‘So proud to show off her mummy tummy’ is the title of the main piece of these two pages, written by royal correspondent Rebecca English. This piece mainly focuses on Kate’s appearance when leaving the hospital, and praises her for being a healthy role model to other mums across the UK. It also contains an image of William and Kate showing off their new-born son with a short piece explaining the demand for the blue dress that Kate is wearing.
‘Dad tries out that tricky new car seat’ sits at the top of the next page, followed by five images of Prince William carrying his son out of the hospital and buckling the baby seat into their car. There is also a smaller section at the bottom of the page, written by Jill Foster, with the title ‘So will Kate choose breast over bottle?’. This piece focuses on the history of breastfeeding in the royal family and discusses whether Kate will follow suit.
Page 6 and 7
A piece entitled ‘Carole the First wins race to the bedside’ takes up the whole of page six, written again by Rebecca English. This article discusses King Charles III (then Prince Charles) rushing to the hospital from a public engagement in Yorkshire to see his son’s firstborn, but was beaten in the race by Prince George’s other set of grandparents. His visit to the hospital was an historic moment as it is believed to be the first time three direct male heirs to the throne have come together in more than 100 years. This page features an image of Charles and Camilla waving to well-wishers on the hospital steps, as well as two shorter sections discussing a visit from Kate’s sister, Auntie Pippa, and Kate’s child care plans.
Page seven shows the weather forecast for the UK next to an article written by Richard Kay and Geoffrey Levy, entitled ‘William does it on his own terms’. This discusses the differences between family traditions when William was a child to now, and discusses how in-laws in royal marriages were treated in the past, compared to how Kate’s parents will be treated now. It also speaks about how when William was a child, Charles’ aim was to please the Queen, whereas for William, his aim now is to please his wife.
Back Page
The final page of this special newspaper edition features a large article, written by Joan Moir, with the title ‘Despite her ordeal, Kate looked like Snow White with lashings of Middleton Woman eyeliner’. This article reports on Kate’s appearance and personality when she left the hospital to greet the public camping outside and questioned whether her choice of outfit was a nod to her late mother-in-law, Diana, who wore a similar dress on those very same steps 31 years ago. It also talks about the timeframe of the reporters who waited for days outside for any updates concerning when the baby was born, who went to visit, and any information regarding his name and weight.
There is a smaller section at the bottom of the page discussing how William and Kate had thanked the world for the gifts they had received following the birth of their son, but suggested that instead of sending presents, well-wishers could express their support by donating to charity as a way of marking the birth of Britain’s future King. There is also an advertisement for nappies by Lidl with the caption ‘Before he learns to use the throne…’.